Teaching Supplies & Child Care

The Basics of Growing a Child-Care Business - Paperback

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$13.39 $21.95 In stock

Category: Learning Center

Are you ready to take your child-care business to the next level?


New technologies and digital communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment.

The Basics of Growing a Child-Care Business

offers information to help you stand out from the competition. This book offers clear strategies for growth:

  • Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy.
  • Advise: Establish yourself as an expert and set your sales goals.
  • Delight: Design your customer experience, and create an ongoing sales pipeline.
  • Track: Gather data, measure your results, and adjust your approach.

The third in the Basics of Child Care series,

includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.


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Customer Reviews (5.0 / 5 · 3 reviews)

Scarlett ★★★★★

The chapter on digital outreach alone was worth the price—it laid out exactly how to update my website and social posts to catch parents scrolling on their phones. I finished it in two evenings and already tweaked my enrollment form based on their advice.

Abigail ★★★★★

I've been running my center for years, but this book finally broke down the financial side of scaling up in a way I could actually follow. The chapter on using digital channels to attract new families gave me several ideas I'm already testing.

Ella ★★★★★

I was honestly surprised how practical this book is—it walks you through using digital channels to attract parents, which is exactly what I needed for my center. The chapter on new technologies alone made it worth the purchase.

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